With personal service in mind, construct a front end e-commerce based solution to help free up in-store staff from time-consuming small parts orders. Streamline the protracted ordering process in order to spend more time with the customer and less time on the computer.

Create an online ordering and inventory system with a strong front end ecommerce appeal for consumers and an efficient product control component for dealers. Allow for automatic, order size-based dealer incentives. Drive dealer sales with current information on top selling products and order histories.

Actual pictures of the regional sales representatives provide online consumers with a personal touch and reinforce Serfas’ commitment to quality care. Using Serfas personal sales methodology, customer up sells are available online as well as in-shop. The comprehensive small parts ordering system enables customers to shop direct thereby outperforming sales month after month while saving significant amounts of time. Easy-to-comprehend dealer incentives assisted growth in wholesale numbers.