Market their target audience using web-based channels. Promote an offline shop to an online audience through media networks.

Fresh faces and existing customers through the doors – more, and more often.

The MACRO Team launched a new website that included a custom-built, user-friendly Content Management System, allowing continual updates of news, events and promotions. The new site includes the capability to directly contact stylist, esthetician or nail person to make an appointment. Site updates are complimented by a regiment of related email blasts and strategic social media placement.

Like the presence of the salon, the imagery on the new website is beautiful and artful and is easy to modify as events and specials are announced. Salon Zinnia has a growing online presence that includes an opt-in email list of over 500 clients. Organic Google search is highly successful and the email campaign produces a 30% rate of opens and 10.3% of clicks. Subsequent online appointment booking has allowed on-site staff additional customer service time, resulting in an increase of retail sales.