Detail Traffic Analytics

Website analytics explain your prospects behavior on your site. Who they are, where they came from, how they found you, which pages they viewed, how long they viewed each page and where they were when they left.

Were they on your point of sale page or did they ditch the site on the index? This is vital information for the success of your site. Understanding how customers navigate your website is essential to improving your site’s performance and conversion rates.

Heat maps overlays show where the mouse was hovered – was there a picture that should have been a link? What looked like a call to action but turned out to be a dead end? Heat mapping illustrates intuitive behavior and is a robust analytical tool supporting functional design. Learn more on that subject in the A/B Testing Area on our site.

MACRO communications provides superior tactical data and user behavior analytics. We appreciate that a web site is never finished - it can always provide better, stronger results. You simply need to continue improving relevance and understanding behavior through analytics shows us how.

Ye Olde E-commerce Funnel Optimization

If you have an e-commerce based website, make sure your check-out page is optimized.

It is important to understand where and why people abandon their shopping cart. If there are several steps to complete your entire check-out process, visualize these steps as a funnel. The large part of the funnel is everyone who adds a product to the shopping cart and the smallest is the actual purchasing/converted customers.

MACRO communications will develop and manage your funnel, optimizing the completed transactions.

We continually test and improve this experience as it likely accounts for your most important goal. Der.