Ecommerce Funnel Optimization

If you have an Ecommerce based web site, it is critical to make sure your check-out page is optimized.

It is important to understand where and why people abandon the shopping cart. If you have several steps to complete the entire check-out process, these steps can be visualized as a funnel. The large part of the funnel is everyone who adds a product to the shopping cart and the smallest is the actual converted customers.

Macro Communications will develop and manage this funnel, optimizing the number of people who actually complete the transaction. When and where to ask for a customer login is one of the most common issues that plague Ecommerce sites.

You should continually test and improve this experience as it likely accounts for your most important goal.