Optimized Content

When writing content for the web, it is important to strike a symbiotic balance between relevant, search engine friendly terms and fresh, readable, visitor-centric content.

One key is to make sure you are using the key words and phrases established in your title tags and meta tags. Over use of these words will negatively affect both your visitors and the search engine spiders.

Link key words and phrases to other areas of the website. This will draw attention to the key phrase and allow visitors to quickly get more information. It also enables other sites to link directly in to your page, which is key for the Search Engines.

Keep up with the news and trends in your industry by adding fresh content to your pages. Blogs, testimonials, video and photographs are a few ways to increase relevance.

Tag all of your images and videos with appropriate key words and links. This is area where many companies are missing opportunities to be found through online searches.