Retargeting

Retargeting, aka Behavioral Retargeting, is a form of targeted online advertising that follows the visitor that did not convert and displays your online advertisement on other sites.

Retargeting is derived from the concept of marketing to your visitor again in a different manner and is a very powerful targeted marketing approach that yields strong returns.

Personalized retargeting allows you to display a banner created on the fly for a specific visitor based on their unique browsing behavior and preferences.