Loyalty Programs

We live and work in a ‘price first’ market. With all the tools consumers have to shop and compare products and prices, it has become challenging to find customers that will purchase again, when perhaps you are not the lowest price available.

That said, people will pay up to 20% more when they are treated well as loyal customers.

Even in today’s competitive marketplace, people recognize the value of special treatment. VIP programs are successful when they show appreciation to loyal customer who recognize solid value. Look at the Car Rental companies. They offer no lines, pick your own car and expedited drop off opportunities for frequent customers. They have created loyalty while spending very little extra money.